Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. * Colleges Britannia holds nearly 30% market share in the India’s biscuit category. 4 20 distinct categories- Home and personal care products,food and beverages HUL‘s brands like Lifebuoy, Lux, Liril, Rexona, Wheel, Surf Excel, Surf, Vim etc. 961.26 Cr and for 2011-12 was 1107.28 Cr. SMALL ACTIONS BIG DIFFERENCES 2. Dettol is one of the top brands from the house of Reckitt benckiser. Being in shopper products advertise withits 20 buyer classes, for example, cleanser, tea, cleansers, cleanser and so onand each having enormous arrangements, helped HUL in consuming the huge rackspace of Grocery/departmental stores which itself clarifies theacknowledgment/request of their items in the market. This segment is a high contribution segment. The major growth drivers in this segment are sales volume and price of the products. ABSTRACT As the demands increases, we expect the HUL to charge premium for the products in these category as the major target customer for this segment is upper middle class and, Examples Of Failure Is The Opposite Of Faith, Advantages And Disadvantages Of Cybercber, Advantages And Disadvantages Of Liposomes. If you continue browsing the site, you agree to the use of cookies on this website. Though general information regarding market, image positioning etc. premier brands "LUX". STP | http://chethanwaster.wordpress.com After discussing these salient features, we would give our recommendations for the entry of P&G, Executive Summary………………………………………………………………...……….2 Segmentation, Target Market and positioning…......................................3 Competitor Analysis………………………………………………………………………….5 Perceptual Map…………………………………………………………………………………7 Industrial Analysis…………………………………………………………………………….8 Market Environment……………..…………………………………………………………..9 SWOT Analysis…………………………………………………………………………………10, launches and developments. Strengths in the SWOT analysis of Britannia Brand portfolio:  Britannia is the only company in India that has offerings in bakery products across the segment for all income groups due to which it’s possible for them to acquire large share of wallet of consumers. SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Hulu Hulu's encounters both internally and in macro environment that it operates in. If you wish to opt out, please close your SlideShare account. Parent Company | HUL |

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This report also discusses the 4 p’s of the brand giving details of the promotion techniques and the channels adopted by the company and the SWOT of the company which is followed by the recommendations.

A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL, that it covers the entire salary cost of the company. Clipping is a handy way to collect important slides you want to go back to later.

Cello pens are smear free and free smooth while writing. c) Streamline: Leveraging the rural wholesale market to reach markets inaccessible by road. HUL leads the market in the toilet soap category with 8 Market share-toilet soap category-54.3 % Personal Products Personal Product contributes to 30 percent of the total revenues. In the year 2015, the month of December it was bought over by global company BIC. 1 A 52 % Owned Subsidiary of Anglo Dutch gaint Uniliver SWOT Analysis is a proven management framework which enables a brand like HUL (Hindustan Unilever Limited) to benchmark its business & performance as compared to the competitors and industry. Presence of various, project aims at discussing the market entry strategy of Proctor and Gamble’s new product Oral B Pro-Health. We would also discuss the SWOT Analysis of oral care market and Porter’s 5 Forces Analysis of entry in to the oral care market in India. consumer without compromising on the quality. Also, while Cavinkare’s distribution system reached out to 0.75 million outlets, HUL has a direct coverage of about 1 million outlets. Soaps and Detergents This segment main driving factor for the revenues of HUL as it contributes approximately 49 percent of the total revenues. * Concepts Tagline/ Slogan | Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha | Latest technolo, Strengths in the SWOT analysis of Hindustan Unilever ( HUL ), Weaknesses in the SWOT analysis of Hindustan Unilever ( HUL ), Opportunities in the SWOT analysis of Hindustan Unilever ( HUL ), Threats in the SWOT analysis of Hindustan Unilever ( HUL ), Marketing - SWOT Analysis For Various leading Brands, SWOT analysis of Hindustan Unilever – HUL SWOT analysis, SWOT analysis of Dettol – Dettol SWOT analysis, Marketing Mix Of Cello Pens – Cello Pens Marketing Mix, SWOT analysis of Microsoft – Microsoft SWOT analysis, SWOT analysis of Vaseline – Vaseline SWOT analysis. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Besides, we wish to do a comparative analysis of different competitors: their market share, retail outlets and strategies to penetrate the oral care market. As of 2020, HUL (Hindustan Unilever Limited) is one of the leading brands in the FMCG sector. Lifebuoy

We checked the HUL annual report and collected some primary data and were surprised to see this was partially true.