Discover 100’s of high-quality and ready-to-use business templates for any project. How do you know if it’s a problem? You've got to articulate your solution in your pitch. Don’t make the pitch deck more than 15-20 slides long (investors have limited attention spans). They recommend going straight to the point: Including all this information in your pitch deck sends a message that you've indeed done your homework and you're serious about success. The content will be different whether you try to raise equity, sell the company, try to raise funding from a VC, a PE or a bank, the stage at which you are at and the number of people you intend to share it with etc. If you pinpoint the problem but can't present a viable solution, your pitch deck is nothing. In their pitch deck, they started with the most critical information and closed by presenting the team behind the company. What are some of the alternative solutions that people are using today? Helpshift is installed on two billion devices worldwide and serves more than 820 million active consumers monthly. What are the customer acquisition channels and costs? An important thing to understand is that investors like when things are organized, and when processes are in place that can be replicated and scaled. For an internet business, classic conversion data that an investor wants to look at will include: Depending on the data you have available and what areas you would like to highlight, you can elaborate on the analyses you present to give more flavour to the investor. A good solution to keep the messaging in a pitch deck straight to the point while providing answers to investors is to have a data pack and Q&A file prepared in to a Data Room on the side that you can easily share on request. I am the author of several books on startups and entrepreneurship. The introduction part of the pitch deck should be just 2-3 slides long and gives a high level description of the business along with key numbers you’d like the investor to have in mind. What are you going to spend it on? If you are interested in learning more about the different ways that churn rate can be misleading, you can also have a read at the following article written on the subject. Comparables Company Analysis. Let’s Get Into The Weekend. This slide of the investor pitch deck can address: The company’s competitors will always be an issue to investors. In this slide, indicate the number of Full Time Employees by job title, the overall hierarchy and a quick description of the role and task of each team member. So now, repeat what you have already said in the introduction and give more flavour to the prospective buyer or investor. This team will help us get to problem-solution fit and further validate our acquisition channels. A B2C SaaS business will likely focus more on attracting visitors to their website and making sure they can convert into trial and paid customers without any human intervention. You don’t want a date on the cover page that is several months old (that is why I avoid putting a date on the cover page at all). Not only because it's become one of the biggest companies out there today, but also because they've created a new niche in the travel/hotel industry. The problem is—you don’t have enough time when you're presenting a pitch. This is especially true for businesses that are inventory heavy and rely on suppliers and invoicing (as opposed to charge their customers’ credit card). We think our cost of customer acquisition is $10 through Facebook advertising, but we’re 99 percent confident that it will be below $15. The “Marketing Plan” slide of the pitch deck can cover: Investors will want to understand the company’s current financial situation and proposed future “burn” rate (monthly or yearly cash loss while the company is developing and marketing its product). However the more you can demonstrate that what you are doing is rationalized and follows a replicable protocol, the better it will reflect on your team and company and the higher chance you will have to gain investor’s trust and attract a nice check. In this slide, you want to show how your business model works and how it has been validated with your early adopters.